social-media-math
v1.0.0
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Mathematical formulas for social media marketing and management
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social-media-math
social-media-math
is an npm package that provides a collection of mathematical formulas relevant to social media marketing and management. It aims to assist social media marketers and managers in calculating various metrics and making data-driven decisions.
Installation
To use the social-media-math
package in your Node.js project, you can install it using npm:
npm install social-media-math
Usage
Once you have installed the package, you can import the formulas into your project and utilize them as follows:
const {
engagementRate,
reachPerPost,
clickThroughRate,
averageTimeSpentPerPost,
followerGrowthRate,
engagementToReachRatio,
averageEngagementPerUser,
viralityRatio,
followerChurnRate,
costPerClick,
costPerMille,
returnOnInvestment,
customerAcquisitionCost,
customerLifetimeValue,
postEngagementRate,
postReachRate,
postConversionRate,
postShareRate,
postClickToConversionRate,
postImpressionsPerUser,
postEngagementPerUser,
postViralityPerUser,
} = require('social-media-math');
// Use the formulas to calculate social media metrics
const likes = 500;
const comments = 100;
const followers = 10000;
const engagement = engagementRate(likes, comments, followers);
console.log(`Engagement rate: ${engagement}%`);
// Add more as desired
Formulas
The social-media-math package provides the following formulas for social media marketing and management:
engagementRate(likes, comments, followers)
: Calculates the engagement rate as a percentage.reachPerPost(followers, totalPosts, reach)
: Calculates the reach per post.clickThroughRate(clicks, impressions)
: Calculates the click-through rate as a percentage.averageTimeSpentPerPost(totalTime, totalPosts)
: Calculates the average time spent per post.followerGrowthRate(initialFollowers, finalFollowers, durationInMonths)
: Calculates the follower growth rate as a percentage per month.engagementToReachRatio(engagement, reach)
: Calculates the engagement-to-reach ratio as a percentage.averageEngagementPerUser(engagement, followers)
: Calculates the average engagement per user.viralityRatio(shares, impressions)
: Calculates the virality ratio as a percentage.followerChurnRate(initialFollowers, lostFollowers, durationInMonths)
: Calculates the follower churn rate as a percentage per month.costPerClick(cost, clicks)
: Calculates the cost per click.costPerMille(cost, impressions)
: Calculates the cost per mille (CPM).returnOnInvestment(revenue, cost)
: Calculates the return on investment (ROI) as a percentage.customerAcquisitionCost(cost, customersAcquired)
: Calculates the customer acquisition cost (CAC).customerLifetimeValue(revenue, averagePurchaseFrequency, customerLifespan)
: Calculates the customer lifetime value (CLV).postEngagementRate(engagement, impressions)
: Calculates the post engagement rate as a percentage.postReachRate(reach, followers)
: Calculates the post reach rate as a percentage.postConversionRate(conversions, clicks)
: Calculates the post conversion rate as a percentage.postShareRate(shares, reach)
: Calculates the post share rate as a percentage.postClickToConversionRate(conversions, clicks)
: Calculates the post click-to-conversion rate as a percentage.postImpressionsPerUser(impressions, followers)
: Calculates the post impressions per user.postEngagementPerUser(engagement, followers)
: Calculates the post engagement per user.postViralityPerUser(shares, followers)
: Calculates the post virality per user.