npm package discovery and stats viewer.

Discover Tips

  • General search

    [free text search, go nuts!]

  • Package details

    pkg:[package-name]

  • User packages

    @[username]

Sponsor

Optimize Toolset

I’ve always been into building performant and accessible sites, but lately I’ve been taking it extremely seriously. So much so that I’ve been building a tool to help me optimize and monitor the sites that I build to make sure that I’m making an attempt to offer the best experience to those who visit them. If you’re into performant, accessible and SEO friendly sites, you might like it too! You can check it out at Optimize Toolset.

About

Hi, 👋, I’m Ryan Hefner  and I built this site for me, and you! The goal of this site was to provide an easy way for me to check the stats on my npm packages, both for prioritizing issues and updates, and to give me a little kick in the pants to keep up on stuff.

As I was building it, I realized that I was actually using the tool to build the tool, and figured I might as well put this out there and hopefully others will find it to be a fast and useful way to search and browse npm packages as I have.

If you’re interested in other things I’m working on, follow me on Twitter or check out the open source projects I’ve been publishing on GitHub.

I am also working on a Twitter bot for this site to tweet the most popular, newest, random packages from npm. Please follow that account now and it will start sending out packages soon–ish.

Open Software & Tools

This site wouldn’t be possible without the immense generosity and tireless efforts from the people who make contributions to the world and share their work via open source initiatives. Thank you 🙏

© 2024 – Pkg Stats / Ryan Hefner

social-media-math

v1.0.0

Published

Mathematical formulas for social media marketing and management

Downloads

3

Readme

social-media-math

social-media-math is an npm package that provides a collection of mathematical formulas relevant to social media marketing and management. It aims to assist social media marketers and managers in calculating various metrics and making data-driven decisions.

Installation

To use the social-media-math package in your Node.js project, you can install it using npm:

npm install social-media-math

Usage

Once you have installed the package, you can import the formulas into your project and utilize them as follows:

const {
  engagementRate,
  reachPerPost,
  clickThroughRate,
  averageTimeSpentPerPost,
  followerGrowthRate,
  engagementToReachRatio,
  averageEngagementPerUser,
  viralityRatio,
  followerChurnRate,
  costPerClick,
  costPerMille,
  returnOnInvestment,
  customerAcquisitionCost,
  customerLifetimeValue,
  postEngagementRate,
  postReachRate,
  postConversionRate,
  postShareRate,
  postClickToConversionRate,
  postImpressionsPerUser,
  postEngagementPerUser,
  postViralityPerUser,
} = require('social-media-math');

// Use the formulas to calculate social media metrics
const likes = 500;
const comments = 100;
const followers = 10000;
const engagement = engagementRate(likes, comments, followers);
console.log(`Engagement rate: ${engagement}%`);

// Add more as desired

Formulas

The social-media-math package provides the following formulas for social media marketing and management:

  • engagementRate(likes, comments, followers): Calculates the engagement rate as a percentage.
  • reachPerPost(followers, totalPosts, reach): Calculates the reach per post.
  • clickThroughRate(clicks, impressions): Calculates the click-through rate as a percentage.
  • averageTimeSpentPerPost(totalTime, totalPosts): Calculates the average time spent per post.
  • followerGrowthRate(initialFollowers, finalFollowers, durationInMonths): Calculates the follower growth rate as a percentage per month.
  • engagementToReachRatio(engagement, reach): Calculates the engagement-to-reach ratio as a percentage.
  • averageEngagementPerUser(engagement, followers): Calculates the average engagement per user.
  • viralityRatio(shares, impressions): Calculates the virality ratio as a percentage.
  • followerChurnRate(initialFollowers, lostFollowers, durationInMonths): Calculates the follower churn rate as a percentage per month.
  • costPerClick(cost, clicks): Calculates the cost per click.
  • costPerMille(cost, impressions): Calculates the cost per mille (CPM).
  • returnOnInvestment(revenue, cost): Calculates the return on investment (ROI) as a percentage.
  • customerAcquisitionCost(cost, customersAcquired): Calculates the customer acquisition cost (CAC).
  • customerLifetimeValue(revenue, averagePurchaseFrequency, customerLifespan): Calculates the customer lifetime value (CLV).
  • postEngagementRate(engagement, impressions): Calculates the post engagement rate as a percentage.
  • postReachRate(reach, followers): Calculates the post reach rate as a percentage.
  • postConversionRate(conversions, clicks): Calculates the post conversion rate as a percentage.
  • postShareRate(shares, reach): Calculates the post share rate as a percentage.
  • postClickToConversionRate(conversions, clicks): Calculates the post click-to-conversion rate as a percentage.
  • postImpressionsPerUser(impressions, followers): Calculates the post impressions per user.
  • postEngagementPerUser(engagement, followers): Calculates the post engagement per user.
  • postViralityPerUser(shares, followers): Calculates the post virality per user.