Best Buzzsumo Alternatives

Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened. Marketing has always relied on data. And recently that relationship has only grown stronger. Customer insight helps predict the market, for instance. Historic data validates new decisions and visitor behavior aids in delivering a targeted message. But data comes at a cost and many businesses prefer not to endure it. What they don’t realize though is that a small boost of data budget can increase their marketing ROI.

Buzzsumo is the widely used extensively by the content marketers, and it is one of the best tools for content research and analysis. The two main reason to use Buzzsumo are:

• To look into some certain topic and see what has been published and what is being popular and trending about the topic
• Assess the performance of certain content pieces.

But Buzzsumo has some limitation over the other tools like:

• It doesn’t provide better backlinking analysis
• Historical data only goes back a year
• It is very much expensive for a new startup or a small company

So, there are few best Buzzsumo alternatives present in market to help you out like

1. EpicBeat Epictions : EpicBeat is the best platform to find latest trends, contents and influencers that matters. You can search and discover channels best suited for your content based on format, sentiment, day of week and keywords. The most important feature is graphical representation of data
2. Oktopost : Oktopost is designed specifically for marketers and social media managers in the B2B space
3. SumAll : A powerful data analytics tool covering 42 platforms. The tool provides insights for your social media profiles and a lot more.
4. Postcron : For scheduling posts on Twitter, Facebook and Google+. Free version allows users to schedule up to 5 posts.
5. SimilarWeb free domain report for competitive, keyword and traffic analysis.
6. Ubersuggest for search marketing. The tool provides keyword ideas.
7. Feedly for content curation.
8. Canva for creating visual content. (Tip: use images from free resources like Pixabay.com and Unsplash.com)
9. Adobe Color CC for choosing the best colors for the images you create for any marketing channel.
10. Klout for searching and connecting to influencers in your niche.I strongly suggest that you install Klout Chrome extension that helps you identify influencers directly on social media.

The choice of data provider is a subjective matter and I recommend researching various vendors before you select the best one for your needs. I didn’t include any high price plans these tools offer.