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andy-ab

v1.1.0-beta.2

Published

A javascript AB testing framework

Downloads

6

Readme

Hold tight! This is currently under development.

(If you're keen you can get the latest beta version here)

Andy AB

Behold, an AB testing framework for static sites without any frills.

See it in action here

Example

<head>
  <script src="https://unpkg.com/andy-ab/build/andy-ab.min.js"></script>
  <script>
    var test = new AndyAB("example test")
    .withCohorts(["control", "treatment"])
    .withExclusion("already subscribed", function() {
      var excluded = // logic to decide if the user should be excluded
      return excluded;
    })
    .enrol(function(cohort){
      console.log("Enrolled into " + cohort + " cohort. Great!");
      // Fire analytics events here
    })
    .whenIn("treatment", "#price", function(element) {
      element.innerHTML = "&pound;5";
    })
    .whenIn("treatment", "#price-description", function(element) {
      element.innerHTML = "It's cheap, but so are you!";
    })
    .whenIn("treatment", function() {
      // Fire analytics event to signal treatment page viewed.
      // Or perform a redirect for users in a certain cohort
      // e.g. document.location.href = "http://www.google.com";
    });
  </script>
  <link rel="stylesheet" type="text/css" href="assets/css/main.css">
</head>
<body>
  <h1 id="price">&pound;20</h1>
  <p id="price-description">It's expensive, but so are you!</p>
</body>

FAQ

How many cohorts can I have?

How many can you shake a stick at? (as many as you like).

Can I run redirect experiments?

Sure can. Try this out:

test.whenIn("treatment", function() {
  document.location.href = "other_home_page";
});

Can I exclude some users from experiments?

Yes!

test.withExclusion("already subscribed", function() {
  var excluded = // logic to decide if the user should be excluded
  return excluded;
})

or you can pass in an exclusions object if that's more your thing:

var exclusions = {
  "already subscribed": function() { ... },
  "already visited site": function() { ... }
};
test.withExclusions(exclusions);

Now that the exclusions are set, the user will either be enrolled into the first exclusion cohort whose function returns true, or (if none of them return true) a random cohort from the cohorts array.

In your example you're including JS in the HEAD section, isn't that bad?

This could slow down the time it takes your page to load. However, it was a conscious decision since it will prevent the page from flickering.

This is because the testing framework listens to the DOM as it loads and executes callbacks before the elements are rendered on the page. This prevents a flicker occuring on the page when elements are updated. For example, say you were running an experiment where users in the control cohort saw a green button, and users in the treatment cohort saw a blue button. You'd say something like:

test.whenIn("treatment", "#my-button", function(element) {
  element.style.background="blue";
});

If the script was at the bottom of the page, then the green control button would be rendered first, then the script would execute where the background colour would be set to blue. This would sometimes be noticable and potentially affect your experiment results.

Try it out

brew install node
npm install -g grunt-cli
npm install
grunt http-server

## How to maintain it

  1. Fork the repo
  2. Create a branch git checkout -b my-cool-branch
  3. Run npm install
  4. Cut code ✨
  5. Build it and run the tests grunt
  6. Create a Pull Request