Snowplow Advertising Tracking

Browser Plugin to be used with @snowplow/browser-tracker.

Adds advertising based events to your Snowplow tracking.

Maintainer quick start

Part of the Snowplow JavaScript Tracker monorepo.
Build with Node.js (18 - 20) and Rush.

Setup repository

npm install -g @microsoft/rush 
git clone https://github.com/snowplow/snowplow-javascript-tracker.git
rush update

Package Installation

With npm:

npm install @snowplow/browser-plugin-ad-tracking

Usage

Initialize your tracker with the AdTrackingPlugin:

import { newTracker } from '@snowplow/browser-tracker';
import { AdTrackingPlugin } from '@snowplow/browser-plugin-ad-tracking';

newTracker('sp1', '{{collector}}', { plugins: [ AdTrackingPlugin() ] }); // Also stores reference at module level

Then use the trackX functions from this package to track to all trackers which have been initialized with this plugin:

import { trackAdClick } from '@snowplow/browser-plugin-ad-tracking';

trackAdClick({
  targetUrl: 'http://www.example.com',
  clickId: '12243253',
  costModel: 'cpm',
  cost: 2.5,
  bannerId: '23',
  zoneId: '7',
  impressionId: '67965967893',
  advertiserId: '201',
  campaignId: '12',
});

Copyright and license

Licensed and distributed under the BSD 3-Clause License (An OSI Approved License).

Copyright (c) 2022 Snowplow Analytics Ltd, 2010 Anthon Pang.

All rights reserved.