Overview

With the Customer.io API, you can build a variety of applications and integrations to help you better engage with your customers. Some examples of what you can build include:

• A customer facing application that displays customer information and account activity
• An integration with your CRM system to keep customer data up-to-date
• A system to segment your customers and send them targeted messages
• An application to trigger events based on customer behavior
• A tool to track customer churn and identify at-risk customers