PerceptInsight Shopify Integrations

PerceptInsight can integrate seamlessly with Shopify, giving you in-depth insight into how your users interact with your website.

PerceptInsight Shopify Custom Web Pixel

Ref: Shopify Web Pixel API

PerceptInsight can integrate natively with Shopify using Shopify's Custom Web Pixel API. The Web Pixels API gives you access to a set of controlled APIs for accessing browser APIs and subscribing to customer events, within one of Shopify's Lax or Strict sandboxes.

Follow the below steps to integrate PerceptInsight:

1. From Shopify Dashboard, go to Settings

2. In Settings, click on Customer Events

3. Click on Add Custom Pixel -> Set Name -> Paste the code from pixel.js

4. Replace YOUR TOKEN HERE with PerceptInsight API Token

5. Connect web pixel.

You are now good to go! All Shopify standard events will start getting auto tracked.

Set User Details

Tto track logged in users, paste this code in your theme.liquid file in the footer

{% if customer %}
<script>
    let customerobj = {
    id: "{{customer.id}}",
    name: "{{customer.name}}",
    email: "{{customer.email}}",
    phone: "{{customer.phone}}"
}
Shopify.analytics.publish('percept_identify_user', customerobj)
</script>
{% endif %}

Track Custom Events

Copy the code shown below and paste it in your script tags wherever you want to track a custom event. Change eventName and eventData as needed

let eventObj = {
            eventName: "Sign Up", // Write your event name here
            eventData: { // Add all the properties that you want to pass here
                verifiedUser: false
            }
        }
Shopify.analytics.publish('percept_custom_event', checkoutEventData);

Track checkout completed

If you are using a 3rd party tool for checkout on your shopify app, the standard checkout_completed event might not be getting triggered. In such cases, please paste the below code on your thankyou page (or the relevant page) where you might have the checkout object available. Check the checkout object here: https://shopify.dev/docs/api/web-pixels-api/standard-events/checkout_completed#properties-propertydetail-data

let checkoutEventData = {
        checkout: {{ checkout | json }}
        }
Shopify.analytics.publish('percept_custom_checkout_completed', checkoutEventData);

You can also use track custom events method shown above. Pass checkout_completed in eventName and all the relevant data in eventData