Introduction

Using a Facebook Pixel is fairly simple. You add the script to the head section of all pages, after which you can use the fbq function. However, in Angular it's not as straight-forward. The main two problems are as follows:

• Navigation using the Angular Router is not tracked.
• There are no TypeScript definitions by default, so no Intellisense or linting.

ngx-pixel solves both of these issues. It adds a service that can be used in any component to track events and when enabled, it automatically tracks page views for each router navigation.

By default, ngx-pixel is disabled to make it easier to comply with GDPR and other privacy regulations. The Facebook script is only loaded after ngx-pixel is enabled, which also helps cut down the initial load time of your application. Read here how to enable and disable ngx-pixel.

Usage

Using ngx-pixel is very simple.

1. Installing the NPM package

You can install the NPM package with npm install ngx-pixel

2. Add it to your app module

Add the library to your app's module, usually app.module.ts. Make sure you use the forRoot() method. Within this method, add your Facebook Pixel ID.

import { PixelModule } from 'ngx-pixel';

@NgModule({
  declarations: [
    AppComponent
  ],
  imports: [
    BrowserModule,
    PixelModule.forRoot({ enabled: true, pixelId: 'YOUR_PIXEL_ID' })
  ],
  providers: [],
  bootstrap: [AppComponent]
})
export class AppModule { }

NOTE: By default, the library does not start tracking immediately. In most cases this requires user consent to comply with GDPR and other privacy regulations. If you would still like start tracking as soon as your app module loads, include the enabled: true parameter in when you call forRoot().

3. Add it to your components

In any component where you would like to track certain events, you can import the ngx-pixel service with import { PixelService } from 'ngx-pixel'; Then you can inject the service into your component as follows:

export class HomeComponent {

  constructor(
    private pixel: PixelService
  ) { }

}

4. Tracking events

There are two groups of events that you can track, namely Standard events and Custom events.

Standard events

Standard events are common events that Facebook has created. You can find the full list here.

The first argument is the type of event as defined by Facebook. The optional second argument can be used to pass more information about the event. E.g.:

this.pixel.track('InitiateCheckout', {
  content_ids: ['ABC123', 'XYZ456'],  // Item SKUs
  value: 100,                         // Value of all items
  currency: 'USD'                     // Currency of the value
});

Custom events

Tracking Custom events works very similar to tracking Standard events. The only major difference is that there are no TypeScript interfaces and therefore no Intellisense. This is because the event name and optional properties can be anything. Tracking a custom event with ngx-pixel looks like this:

this.pixel.trackCustom('MyCustomEvent');

And just like with Standard events, you can add more properties. This is recommended, since this enables you to create even more specific audiences within Facebook Business Manager. Which properties you add is completely up to you. Here is an example:

this.pixel.trackCustom('MyCustomEvent', {
  platform: 'limewire'
})

Flight Events

Tracking Flight Events are the same way as tracking any of the other standard events. In fact, Facebook recommends sending the Search, ViewContent, InitateCheckout, and Purchase events with just fields specific to the following events.

More information regarding the parameters for specific flight events can be found here

5. Handling Duplicate Pixel and Conversions API Events

If you're making API calls to the Facebook Conversions API along with sending events via the facebook pixel, the "redundant setup" that facebook recommends, you're going to need to deduplicate your events so you dont get duplicate events being tracked in your facebook events manager.

Details about this recommended approach can be found here.

In order to deduplicate your events, you're going to need to send the same eventID and event name from the facebook pixel. Sending the event name is the same as any other tracking call but here is how you send the eventID:

Standard events

this.pixel.track("InitiateCheckout", 
{
  content_ids: ["ABC123", "XYZ456"], // Item SKUs
  value: 100, // Value of all items
  currency: "USD", // Currency of the value
}, 
{ 
  eventID: "123" //eventID to send to facebook to deduplicate events
});

Custom events

this.pixel.trackCustom('MyCustomEvent', {
  platform: 'limewire',
},
{ 
  eventID: "123" //eventID to send to facebook to deduplicate events
})

Enabling and disabling ngx-pixel

ngx-pixel is disabled by default. In many cases, tracking without user consent is not allowed by privacy regulations like the European GDPR. ngx-pixel also doesn't inject the Facebook scripts until it is iniaitlized (upon consent), which helps cut down the initial loading size and time of your application.

Enabling ngx-pixel immediately

It is still possible to initialize ngx-pixel as soon as your app module loads. When adding ngx-pixel to app.module.ts, add the parameter enabled: true.

imports: [
  BrowserModule,
  PixelModule.forRoot({ enabled: true, pixelId: 'YOUR_PIXEL_ID'})
],

Enabling ngx-pixel from a component

You can also enable ngx-pixel from within any of your components, like so:

export class HomeComponent {

  constructor(
    private pixel: PixelService
  ) { }

  onConsent(): void {
    this.pixel.initialize();
  }

}

Enabling with a dynamic Pixel ID

In situations where the Pixel ID needs to be changed dynamically, this can be done using initialize() with the new Pixel ID as an optional argument. Notes:

• A Pixel ID still needs to be provided when importing ngx-pixel in the module.
• The previous instance should be removed with remove() before initializing a new Pixel ID.
• This approach should not be used in combination with serverside rendering (SSR). As the module is initialized on each request, the Pixel script will default to the ID provided in the module.

Disabling ngx-pixel

Disabling works very similar to enabling from within a component and looks like this:

export class HomeComponent {

  constructor(
    private pixel: PixelService
  ) { }

  onRevokeConsent(): void {
    this.pixel.remove();
  }

}

Important notes

• Backwards compatibility is not guaranteed. ngx-pixel was developed using Angular 11, which uses the Ivy compiler instead of the older View Engine compiler. If your project uses Angular 8 or earlier, or if you've decided to keep using View Engine with newer Angular versions, ngx-pixel might not be compatible, although I have not yet tested this to confirm.