Amplitude Managed Component

Supported Event Types

pageview, ecommerce, event

General Information

This Managed Component (MC) uses Amplitude’s HTTP API v2. It employs the Fetch API to send server-side requests to Amplitude’s endpoint. The MC assigns a User ID (UUID), Session ID (timestamp at the beginning of a session), and Event ID (counter) to every visitor. It uses the KV storage to save these.

Tool Settings

API Key string required

api_key Used to pass your Amplitude's Project API key. See Find your Amplitude Project API Credentials for help locating your credentials.

Minimun Id Length Integer, optional

min_id_length Use this field to override the Device IDs and User IDs minimum length. For more information, see Amplitude's docs for Options.

Fields Description

Fields are properties that can/must be sent with certain events.

Required Fields

Event Type string required

event_type Amplitude's event_type property should be holding the event name. In this implementation, the event name will be set to 'pageview' for a pageview event type. In case of event or ecommerce event types, it will recieve payload.event_type. For example, in WebCM, webcm.track('event', {event_type: 'signup'}) will result in sending event_type: 'signup'.

Optional Fields

Amplitude distinguishes between Event Properties, User Properties, and Group Properties. To use these features, follow the instructions below.

Event Properties object optional

event_properties All Properties are by default sent as event_properties. This is true with the exception of properties that begin with user_ or groups_ prefixes.

User Properties object optional

user_properties To send user_properties, name your fields/event parameters with the prefix "user_". For example, in WebCM: webcm.track('event', { name: 'signup', user_name: 'My Name' }). Since in WebCM, all event properties are automatically directed to the tool without the need for mapping configuration, the following code should add user_name to user_properties. It will omit the prefix from the property name, so it will send name as the key and My Name as the value.

Groups object optional

groups To send the groups property, name your fields/event parameters with the prefix “groups_”. For example, in WebCM: webcm.track('event', {name: 'signup', groups_company: 'My Company Name'}). Since in WebCM all of the event properties are automatically directed to the tool (without the need for mapping configuration), the following code should end up adding groups_company to groups. It will omit the prefix from the property name, so it will send company as the key and My Company as the value.

User ID string optional

user_id The user_id field is automatically generated with a random string unless it is specifically provided as a parameter with an event. In such cases, the provided value will override the automatically generated one.

Ecommerce

Amplitude allows sending the following types of ecommerce properties: price, quantity, productId, revenue and revenueType. You can see their definitions here. In this implementation we do not use the price property.

This MC therefore, supports two types of Ecommerce events:

1. Order Completed
2. Order Refunded

You should use exactly these and send them as the name property for ecommerce to work. Together with each one, you can send the following properties:

1. revenue, total or value (the MC will first look for revenue and if not found, value and so on)
2. products - an array of products and their details

So for example, in WebCM the following snippet:

webcm.track('ecommerce', {
  name: 'Order Completed',
  order_id: '1234',
  total: 30.0,
  revenue: 25.0,
  shipping: 3,
  tax: 2,
  coupon: 'winter-sale',
  currency: 'USD',
  products: [
    {
      product_id: '1111product',
      sku: '1234',
      name: 'Shorts',
      price: 10,
      quantity: 2,
      category: 'shorts',
    },
    {
      product_id: '2222product',
      sku: '5678',
      name: 'T-shirt',
      price: 5,
      quantity: 2,
      category: 'T-shirts',
    },
  ],
})

Will result in sending these Event Properties:

• $price: 25.0
• $productId: 1111product,2222product
• $quantity: 4
• $revenue: 25.0
• $revenueType: Purchase